It all begins with an idea.In 2007, American adults were exposed to as many as 5,000 advertisements a day, according to the New York TImes.Today, with the with the rapid explosion of social media and other digital platforms, experts estimate the number could be anywhere from 5,000 to 10,000. Additionally, despite corporations' best efforts, over 70% of consumers report they find ads annoying above all else. However, Spotify has managed to break through the noise with its  “Spotify Wrapped” campaign, which according to Variety, stands as the company’s biggest and most successful PR and marketing initiative to date

It’s not every day Beyoncé writes a chart-topping ode to your brand. Levi’s knew this which is why not long after the release of Beyoncé’s song Levi Jeans, the brand quickly tapped her for a long-term partnership. Levi’s signature PR campaigns are just one element in which the company excels in that helps the brand establish itself as a cultural icon.

Jorge Ramos’s voice filled the halls of my childhood home for as long as I can remember. My family and I ran on different schedules, our days packed with school, work, and extracurricular activities, yet somehow, we always found ourselves seated in the living room early Sunday mornings watching Ramos’s Al Punto broadcast. Regardless of what was going on in our lives, Ramos’s authoritative voice, blunt interviews and compelling news stories kept us watching Sunday morning after Sunday morning