Professional Experience

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· Proficient in writing press releases, researching media lists and crafting compelling pitches.

· Experience in creating diverse and engaging social media content for various platforms.

· Familiar with capturing video and still content with AG-CX350 and Canon T7 EOS Rebel DSLR cameras.

· Experience in conducting key publics research and analyzing the data to tailor messages for specific audiences.

· Proficient understanding of how to boost online content through SEO optimization.

University of North Texas 

Major: Journalism (with a focus in public relations)

Minor: Marketing

Anticipated graduation: December 2025

Writing

· Established proficiency of AP style, grammar, and journalistic writing through writing courses.

· Obtained understanding of copy-editing through coursework and peer editing articles for a student newspaper.

· Created various marketing and sales campaign presentations for advanced marketing courses.

· Established proficiency in Flesch-Kincaid and readability analysis through coursework.

· Gained extensive experience in writing for audio through speech, YouTube and podcast script writing.

· Obtained understanding of PR persuasive writing and position papers through coursework.

Research

· Extensive experience in conducting focus groups, interviews, and surveys.

· Gained substantial experience in conducting competitive analysis research through PR and marketing classwork.

· Proficient in collecting and analyzing demographics and psychographics.

· Proficient understanding of how to utilize databases like Muck Rack, Moz, Google Trends, JSTOR, Nexis Uni and MRI-Simmons.

Social Media

· Proficient in creating content for various online platforms like Instagram, TikTok, X and others

· Gained proficiency in understanding social media analytics through coursework.

· Knowledgeable about business laws that apply to corporations on social media, like copyright and influencer endorsements laws.

Software: proficient in:

· Adobe Creative Cloud

· Microsoft Office

· Google Workspace

· Slack

· Canva

· Hootsuite

· CoSchedule Headline Analyzer

· Contributing writer for the Brookhaven Courier, a student newspaper. (Jan. 2023 –May 2023)

· Named to President’s list: fall 2023, spring 2024

· Media Writing

· PR Fundamentals

· PR Writing

· Marketing Fundamentals

· Consumer Behavior

· Mass Communications Research

· Applied Design

· Visual Communications

· Strategic Social Media

· Operations Associate at DashMart in Carrollton, Texas (Dec. 2023 –present)

· Cashier at Ross Dress For Less in Carrollton, Texas (Nov. 2021- Nov. 2023)